Available for Freelance Work

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Let’s start

Let’s start

Let’s start

Enterprise banking redesign across Germany and the US.

Branding

Website

Content

2018-2022 GALE Partners Denkwerk

Santander is one of the world's largest financial institutions. Over four years, I worked across two separate engagements: first at denkwerk in Germany, then at GALE in the US — helping translate Santander's evolving brand direction into coherent, scalable digital experiences across two very different markets.

In Germany, Santander had undergone a brand refresh led by Interbrand and needed its digital ecosystem to follow. The platforms were inconsistent and difficult to scale. My focus was working on a unified design system across iOS, Android and web that could support long-term product growth rather than just solve immediate visual problems.

In the US, the challenge was different. Santander needed elevated digital experiences for its private client and commercial banking products — balancing regulatory clarity with genuine brand ambition. I led art direction for product-specific landing pages, working closely with strategists, PMs and developers to ensure visual coherence.

Financial platforms operate under real constraints: regulatory requirements, legacy systems, complex product structures. The work in both markets was about finding the space to do meaningful design within those constraints — and building something that could scale.

The result was a unified design system underpinning Santander Germany's mobile and web platforms, and modernised landing experiences for Santander US — a consistent visual language across two markets, built to last.

All work

All work

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Current availability

We’re open for business and new collaborations.

Current availability

We’re open for business and new collaborations.