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Specialised AI for sustainability professionals.

2024-2026 Muuvment Creative Direction Branding Product Design

Muuvment is a Canada-based AI sustainability platform helping organisations implement, measure and report on their ESG goals. Over two years, I led design across the brand, marketing platform and product, transforming an early-stage visual foundation into a cohesive system spanning every major customer touchpoint.

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When I joined, Muuvment had a logo and a product, but not much else connecting the two. The website didn't reflect what the company was or where it was going, the visual language was inconsistent, and the product UI had grown without a coherent design foundation beneath it. The brief was a website revamp. What became clear very quickly was that the website was a symptom, not the problem.

I developed early brand concepts, website mocks and visual directions to show leadership what a full transformation could look like. The scope expanded into a complete rebrand, followed by a redesign of the marketing platform and eventually the product itself.

As Muuvment’s product evolved, I led the redesign of its interface across a growing suite of sustainability tools, including its flagship AI assistant, Muuvment IQ.

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I led design across the full scope, working directly with company leadership, product managers and developers while directing designers and animators throughout the engagement.

I remained hands-on across brand, product and digital design, moving between setting the direction, designing key experiences and guiding the wider team through execution. What began as a website brief became a two-year collaboration spanning brand, marketing and product.

The result was a complete identity built from the ground up, a redesigned marketing platform and a unified product experience supported by a scalable design system, creating a more coherent foundation for Muuvment as the company and its product continued to grow.

All work

All work

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Current availability

We’re open for business and new collaborations.

Current availability

We’re open for business and new collaborations.