Live trivia experience design for Canada's Olympic broadcast.
Art Direction
Website
UX Design
2024-2026 Reflektor Digital
CBC's The Game is a live trivia experience built around Canada's Olympic coverage. Presented by BetRivers, it ran nightly throughout Paris 2024 and returned for Milano Cortina 2026 — putting Olympic knowledge to the test across seventeen nights, twelve questions at a time, with speed-based scoring and nightly prizes. At Reflektor Digital, I led the design of the experience across both editions, directing UX, 3D design and motion.
The brief was to create something that felt live and high-stakes — not a static quiz, but an event Canadians would come back to every night. The experience had to sit seamlessly within CBC's broadcast ecosystem while standing on its own as an interactive product, balancing BetRivers' brand presence without overshadowing the Olympic context. It also needed to work across two very different Games: the energy of Paris 2024 and the alpine setting of Milano Cortina 2026.
The design had to carry the tension and rhythm of live sport — fast, visual, immediate — while remaining accessible to a broad Canadian audience tuning in alongside the broadcast.
