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Live trivia experience design for Canada's Olympic broadcast.

2024-2026 Reflektor Digital Art Direction Interactive Experience UX Design

CBC’s The Game is a live trivia experience built around Canada’s Olympic coverage. Presented by BetRivers, it ran nightly throughout Paris 2024 and returned for Milano Cortina 2026, challenging players across twelve questions with speed-based scoring and nightly prizes. At Reflektor Digital, I led the design of the experience across both Olympic editions, owning the UX and visual direction while directing 3D design and motion from concept through to launch.

The brief was to create something that felt live and high-stakes: not just a quiz, but an event Canadians would come back to every night.

The experience had to sit naturally alongside CBC’s Olympic coverage while working as a standalone interactive product, balancing BetRivers’ brand presence without overshadowing the Games themselves. It also needed to adapt across two very different editions: the energy of Paris 2024 and the alpine setting of Milano Cortina 2026.

Above all, the design had to carry the tension and rhythm of live sport: fast, visual and immediate, while remaining simple enough and accessible for a broad audience.

I led the design across both editions, from the UX and interaction model through to art direction and final execution. I worked closely with strategy, development and production while directing 3D designers and motion designers to create a cohesive experience across interface, animation and the wider visual world.

Staying hands-on throughout meant moving between experience flows, interface design and visual decisions while maintaining the overall direction across the wider team.

The Game ran across both Olympic editions: Paris 2024 and Milano Cortina 2026, with over 200 trivia questions across the two Games. The numbers spoke for themselves: 11,000+ registrants, 77% of players returning night after night, over one million video views, and 1.2 million earned social impressions. A design that had to feel live every single evening and kept people coming back to prove it.

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