For 9 years, I've directed design for global financial institutions and led full rebrands for AI startups. I've built design systems from scratch and inherited ones that needed rethinking. What stays constant across all of it is the approach: understanding what an organisation actually needs, not just what's in the brief, and working closely with the people who know it best to get there.



I'm Spanish, trained in Germany, and have spent the last nine years working across Europe and North America. I'm now based in the UK, working remotely with studios and brands across Europe, North America, and the rest of the world.